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Popularity-a double edged sword for trademarks?

Every brand strives to become popular in the market and expand its customer base. Popularity backed by quality helps a company to create...

Universities and patent monetization

Patents have become an important IP asset in today’s world. In fact these are the major sources of revenue for many tech based companies...

THE BITTER FEUD OVER RICE

India is the second largest producer of rice around the globe, and it has remarkable contribution to the national economy. Apart from...

COMBATING CONTENT PIRACY IN TODAY’S WORLD

In the 21st century, almost every individual has access to the internet. It has become a vital source of information and entertainment....

Provisional Patent Application: Your place holder in the patent process

Your innovation needs timely and proper protection. Hence, the decision to protect your invention can’t be put on hold for a very long...

Starting out Strong: Benefits of IPR for startups

It has been studied that 90% of startups fail within the first five years of their inception. The reasons may be many such as business...

What is IPR- Understanding from the scratch?

For the ones who are not accustomed with IPR or Intellectual Property Rights, it may seem as some complex term that has no function in...

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